What Happens Then?
What happens when–not if–you mess up while going live? I’ve got a lot of experience with this. For a long time, I didn’t want to go live on Facebook, because I was so afraid that things wouldn’t be perfect. In fact, when I started doing FB Live, I actually DID mess up.
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And I’ve messed up many times. In fact, I messed up yesterday in my Facebook group, Social Media Marketing for Coaches. (By the way, if you’re a health, life, spiritual or leadership coach, I invite you to join us at https://facebook.com/groups/SMmarketing4coaches).
Perfection Paralysis Is Worse Than Messing Up
For a long time, I didn’t want to post or one did not want to go live on Facebook, because I was so afraid that things wouldn’t go perfectly. A demonstration for my group that would help with marketing on social media didn’t quite go as planned. I had wanted to show all the posts that I had made on having systems to market your business. The important thing was to show up! If your audience doesn’t see you, how can they grow to know, like or trust you?
A Facebook Live That Wasn’t Perfect
I had about 10 posts, since last year, on systems. Yet for some reason, Facebook wasn’t showing them all. Facebook was only showing three or four of them. So there really wasn’t much point to doing this whole Facebook Live on systems. There wasn’t enough information for my group members to learn from. And I was on actually live on Facebook when I discovered this!
Being More Prepared Will Help…
One thing I want to do next time is prepare better. This will cut down on the number of mistakes that can be made while going live. However, very often a lot of us business owners are so afraid that we’re going to mess up. There’s this fear that nobody is going to end up wanting to work with us.
Yet I think if we are honest, it actually will help our businesses, because I am not going to pretend that I’m perfect. I’m not going to pretend I have all the answers, even if I may be considered an expert in certain areas.
You Are An Expert
Even for me to say that that I’m an expert makes me a bit uncomfortable, to tell the truth. However, compared to somebody who doesn’t know anything about digital marketing to grow their business, I may be seen as an expert. It will be the same for you: if you have more knowledge than the people you serve, you’re the expert!